| Aruba is known as ‘One Happy Island’ due to its consistently sunny weather, pristine beaches, and the friendly and welcoming nature of its people. The ‘Aruba Effect‘ is the lasting positive feeling and sense of happiness that visitors experience while on the island, which they then take home with them. The island of Aruba has been named TripAdvisor’s ‘Best of the Best’ Caribbean Destination, making it a leading choice among holidaymakers. With a host of new hotel openings, including Secrets Baby Beach Aruba in June, there’s even more reason for your customers to visit. |
| New luxury hotels |
| Secrets Baby Beach opened its doors in June 2025 and has introduced a new level of luxury to Aruba as the island’s first Hyatt Inclusive Resort. Situated on Baby Beach, near the vibrant town of San Nicolas, this adults-only property has 304 suites, with many offering ocean views. Facilities include seven gourmet restaurants, six bars, and a world-class spa, creating an exceptional experience for travellers seeking indulgence and relaxation. Secrets offers curated activities, such as scenic bike tours and wellness-focused experiences. Additionally, the resort’s dedicated on-site wedding coordinator can manage weddings and special events from start to finish, ensuring a seamless and memorable experience for couples and groups. With its blend of luxury and prime beachfront location, Secrets Baby Beach is set to become a popular choice for guests on the island. Opened in December 2024, JOIA Aruba by Iberostar, located on Eagle Beach, features 240 suites thoughtfully designed to offer guests breathtaking ocean views, and all featuring an outdoor whirlpool bath on the balcony. Guests can enjoy access to the nearby Iberostar Tierra del Sol Golf Course – the island’s only 18-hole, PGA-approved championship course, offering incredible views of the Caribbean Sea. |
| Boosted air connectivity Aruba’s air connectivity with Europe has received a significant boost with the announcement that KLM Royal Dutch Airlines will expand its winter schedule, adding two additional weekly flights between Amsterdam and Aruba via Bonaire. This new service, starting on 15th December 2025, will operate until 27th March 2026, reflecting the growing demand for travel between Aruba and Europe.  Are you now interested in travelling to Aruba? Do you think this might be the best Caribbean island for your next holiday? Why not get in touch with me to see what I think and let me handle the logistics and planning. |
Rebecca Mottram Travel Agent 
Leave a comment